Measuring consumers' attitudes to luxury

Nicole Stegemann; Sara M. Denize; Kenneth E. Miller

Measuring consumers' attitudes to luxury

Nicole Stegemann, Sara M. Denize, Kenneth E. Miller

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

![CDATA[Since the 90’s, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant measure proposed by Dubois & La]]

Original language	English
Title of host publication	Proceedings of the The La Londe Conference in Marketing Communications and Consumer Behavior
Publisher	University Paul Cezanne Aix en Provence
Number of pages	9
Publication status	Published - 2007
Event	La Londe Conference in Marketing Communications and Consumer Behavior - Duration: 1 Jan 2007 → …

Conference

Conference	La Londe Conference in Marketing Communications and Consumer Behavior
Period	1/01/07 → …

Keywords

luxuries
consumers
attitudes
measurement
testing
luxury

Cite this

@inproceedings{9469f468016f45f796245491f2305a27,

title = "Measuring consumers' attitudes to luxury",

abstract = "![CDATA[Since the 90{\textquoteright}s, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant measure proposed by Dubois & La]]",

keywords = "luxuries, consumers, attitudes, measurement, testing, luxury",

author = "Nicole Stegemann and Denize, {Sara M.} and Miller, {Kenneth E.}",

year = "2007",

language = "English",

booktitle = "Proceedings of the The La Londe Conference in Marketing Communications and Consumer Behavior",

publisher = "University Paul Cezanne Aix en Provence",

note = "La Londe Conference in Marketing Communications and Consumer Behavior ; Conference date: 01-01-2007",

}

TY - GEN

T1 - Measuring consumers' attitudes to luxury

AU - Stegemann, Nicole

AU - Denize, Sara M.

AU - Miller, Kenneth E.

PY - 2007

Y1 - 2007

N2 - ![CDATA[Since the 90’s, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant measure proposed by Dubois & La]]

AB - ![CDATA[Since the 90’s, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant measure proposed by Dubois & La]]

KW - luxuries

KW - consumers

KW - attitudes

KW - measurement

KW - testing

KW - luxury

UR - http://handle.uws.edu.au:8081/1959.7/40676

M3 - Conference Paper

BT - Proceedings of the The La Londe Conference in Marketing Communications and Consumer Behavior

PB - University Paul Cezanne Aix en Provence

T2 - La Londe Conference in Marketing Communications and Consumer Behavior

Y2 - 1 January 2007

ER -

Measuring consumers' attitudes to luxury

Abstract

Conference

Keywords

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