@inproceedings{18594f06ad784508a57653ebbf6fa8a8,
title = "Measuring ethnicity in a multicultural context",
abstract = "With the surge in international migration, marketers are increasingly interested in the responsiveness of different ethnic groups to marketing stimuli. However, the lack of a clear definition of ethnicity and the absence of reliable and valid operational measures of ethnicity have hindered theoretical development in ethnic research and consequently its practical application in marketing. Based on official measures of cultural diversity in Australia in the past and at present, we develop a multi-item index to measure, respectively, Australian and Chinese ethnicity. The new index is argued to have high degree of content validity. The index was tested with a cross-cultural sample of Australian university students and shown to have high discriminant validity in distinguishing Australian ethnicity from Chinese ethnicity.",
author = "Chan, {Alvin M.}",
year = "2011",
language = "English",
publisher = "International Business Academics Consortium & Academy of Taiwan Information Systems Research",
booktitle = "Proceedings of International Conference on Business and Information (BAI2011): July 4-6, 2011, The Landmark Bangkok Hotel, Bangkok, Thailand",
note = "International Conference on Business and Information ; Conference date: 04-07-2011",
}