Measuring ethnicity in a multicultural context

Alvin M. Chan

Measuring ethnicity in a multicultural context

Alvin M. Chan

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

With the surge in international migration, marketers are increasingly interested in the responsiveness of different ethnic groups to marketing stimuli. However, the lack of a clear definition of ethnicity and the absence of reliable and valid operational measures of ethnicity have hindered theoretical development in ethnic research and consequently its practical application in marketing. Based on official measures of cultural diversity in Australia in the past and at present, we develop a multi-item index to measure, respectively, Australian and Chinese ethnicity. The new index is argued to have high degree of content validity. The index was tested with a cross-cultural sample of Australian university students and shown to have high discriminant validity in distinguishing Australian ethnicity from Chinese ethnicity.

Original language	English
Title of host publication	Proceedings of International Conference on Business and Information (BAI2011): July 4-6, 2011, The Landmark Bangkok Hotel, Bangkok, Thailand
Publisher	International Business Academics Consortium & Academy of Taiwan Information Systems Research
Number of pages	8
Publication status	Published - 2011
Event	International Conference on Business and Information - Duration: 4 Jul 2011 → …

Publication series

Name
ISSN (Print)	1729-9322

Conference

Conference	International Conference on Business and Information
Period	4/07/11 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities

Cite this

@inproceedings{18594f06ad784508a57653ebbf6fa8a8,

title = "Measuring ethnicity in a multicultural context",

abstract = "With the surge in international migration, marketers are increasingly interested in the responsiveness of different ethnic groups to marketing stimuli. However, the lack of a clear definition of ethnicity and the absence of reliable and valid operational measures of ethnicity have hindered theoretical development in ethnic research and consequently its practical application in marketing. Based on official measures of cultural diversity in Australia in the past and at present, we develop a multi-item index to measure, respectively, Australian and Chinese ethnicity. The new index is argued to have high degree of content validity. The index was tested with a cross-cultural sample of Australian university students and shown to have high discriminant validity in distinguishing Australian ethnicity from Chinese ethnicity.",

author = "Chan, \{Alvin M.\}",

year = "2011",

language = "English",

publisher = "International Business Academics Consortium \& Academy of Taiwan Information Systems Research",

booktitle = "Proceedings of International Conference on Business and Information (BAI2011): July 4-6, 2011, The Landmark Bangkok Hotel, Bangkok, Thailand",

note = "International Conference on Business and Information ; Conference date: 04-07-2011",

}

Measuring ethnicity in a multicultural context. / Chan, Alvin M.
Proceedings of International Conference on Business and Information (BAI2011): July 4-6, 2011, The Landmark Bangkok Hotel, Bangkok, Thailand. International Business Academics Consortium & Academy of Taiwan Information Systems Research, 2011.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Measuring ethnicity in a multicultural context

AU - Chan, Alvin M.

PY - 2011

Y1 - 2011

N2 - With the surge in international migration, marketers are increasingly interested in the responsiveness of different ethnic groups to marketing stimuli. However, the lack of a clear definition of ethnicity and the absence of reliable and valid operational measures of ethnicity have hindered theoretical development in ethnic research and consequently its practical application in marketing. Based on official measures of cultural diversity in Australia in the past and at present, we develop a multi-item index to measure, respectively, Australian and Chinese ethnicity. The new index is argued to have high degree of content validity. The index was tested with a cross-cultural sample of Australian university students and shown to have high discriminant validity in distinguishing Australian ethnicity from Chinese ethnicity.

AB - With the surge in international migration, marketers are increasingly interested in the responsiveness of different ethnic groups to marketing stimuli. However, the lack of a clear definition of ethnicity and the absence of reliable and valid operational measures of ethnicity have hindered theoretical development in ethnic research and consequently its practical application in marketing. Based on official measures of cultural diversity in Australia in the past and at present, we develop a multi-item index to measure, respectively, Australian and Chinese ethnicity. The new index is argued to have high degree of content validity. The index was tested with a cross-cultural sample of Australian university students and shown to have high discriminant validity in distinguishing Australian ethnicity from Chinese ethnicity.

UR - http://handle.uws.edu.au:8081/1959.7/544108

M3 - Conference Paper

BT - Proceedings of International Conference on Business and Information (BAI2011): July 4-6, 2011, The Landmark Bangkok Hotel, Bangkok, Thailand

PB - International Business Academics Consortium & Academy of Taiwan Information Systems Research

T2 - International Conference on Business and Information

Y2 - 4 July 2011

ER -

Measuring ethnicity in a multicultural context

Abstract

Publication series

Conference

UN SDGs

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