Media production in the age of internet media : digitisation, mediation, co-creation

This chapter charts the changes to media production in the context of the new conditions of media distribution and consumption. The rapid changes to this space occur in the very moment in which media practices have to adjust to these new conditions of practice. Figuring the strategic deployment of media to the many contexts for its use will at least grant a temporary reprieve for reflecting upon and considering the challenges and concerns raised by media production practice in the context of internet media. Social media are significant mediators of media consumption and process media in the same space where media production programmes converge. The work and role of the media producer is morphing continually and has close resemblance at times to the curator, the designer, the information visualiser, the data scientist. To the older question posed endlessly to the media maker, ‘what is the story?’, the creative impulse is now to ask how can we tell the story – who/what are the sources that will give the story its essential ingredients? What media formats will best serve the story’s meanings? What networks will sustain the audience/participants across the many instances in which the story resonates?