Media, sport e razzializzazione : la finale di Zinedine Zidane

Translated title of the contribution: Media, sports and razzializzazione : the end of Zinedine Zidane

David Rowe

    Research output: Contribution to journalArticle

    Abstract

    Media and sports play a pivotal role as both agents of the globalization process and providers of interpretive frameworks of the characteristics and consequences of the global for their audiences, in that they are deeply implicated in the breaking down of barriers to the free circulation of labor, capital, technologies and cultural forms, while at the same time symbolically resurrecting them by fostering an 'Us / Them' Dualism that is conducive to signifying practices based on class prejudice, sexism and homophobia and, of particular relevance here, racism. Zidane's famous headbutt against Materazzi during the moment when sport is at its most global - the last World Cup's final match - is the point of entry for this analysis of the sprawling subject of sport, race, media and globalization. Zidane's Headbutt famous against Materazzi during the moment when sport is at its most global - the last World Cup's final match - is the point of entry for this analysis of the sprawling subject of sport, race, media and globalization. Rather than a "contretemps" on the field of play, it was immediately interpreted and perceived as a popular political incident. Rather than a "contretemps" on the field of play, it was immediately interpreted and perceived as a popular political incident. Despite FIFA's globally oriented anti-racism campaign, this incident reproduced imperialistic and colonialist symbolic techniques (such as emasculation and sexual vilification) of racialization. Despite FIFA's globally oriented anti-racism campaign, this incident reproduced imperialistic and colonialist symbolic techniques (such as emasculation and sexual vilification) of racialization. These symbolic "data" spin-out in a multiplicity of directions and produce diverse meanings and uses creating a "vortextuality". These symbolic "date" spin-out in a multiplicity of directions and produce different meanings and uses creating a "vortextuality". The aim is to engage with the "ideological complexities of the now", understanding and resisting the causes of racism through sport. The aim is to engage with the "ideological complexities of the now", understanding and resisting the causes of racism through sport.
    Translated title of the contributionMedia, sports and razzializzazione : the end of Zinedine Zidane
    Original languageItalian
    Number of pages20
    JournalStudi Culturali
    Publication statusPublished - 2007

    Keywords

    • Materazzi, Marco
    • World Cup (soccer) (2006)
    • Zidane, Zinédine, 1972-
    • mass media and sports
    • racism in sports
    • soccer

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