Media sport, globalisation and the challenges to commercialisation: Sport advertising and cultural resistance in Aotearoa/New Zealand

Research output: Chapter in Book / Conference Paper › Chapter › peer-review

Original language	English
Title of host publication	The commercialisation of sport
Editors	Trevor Slack
Publisher	Routledge
Pages	207-225
Publication status	Published - 2004

Cite this

@inbook{c6e24f1189b940b3aa9c1a31f132d81f,

title = "Media sport, globalisation and the challenges to commercialisation: Sport advertising and cultural resistance in Aotearoa/New Zealand",

author = "Jackson, \{Steven J.\} and Andrew Grainger and Richard Batty",

year = "2004",

language = "English",

pages = "207--225",

editor = "Trevor Slack",

booktitle = "The commercialisation of sport",

publisher = "Routledge",

}