Abstract
![CDATA[Wilensky and Rand (2007: 6) highlight that all complexity modellers need to develop a suite of "best practices" allowing them to validate and verify the computational simulation models they develop. Such practices are critical if computational simulation models are to be accepted by the wider academic community, rather than just by computational modellers themselves (Maguire et al., 2006). This paper presents a docking validation procedure conducted between a fuzzy logic model and an agent-based model (ABM). Both models simulate the flow of resources within innovation networks. The paper presents the steps taken, problems encountered and strategies used to dock the two models.]]
Original language | English |
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Title of host publication | Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. |
Publisher | Promaco Conventions for the ANZAM 2008 Conference |
Number of pages | 7 |
ISBN (Print) | 1863081445 |
Publication status | Published - 2008 |
Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
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Period | 1/12/13 → … |
Keywords
- computer simulation
- fuzzy logic
- marketing
- simulation methods
- multiagent systems