Abstract
If models are simplified pictures of reality, current international market selection process (IMSP) models do not pass the test of reality. Further, there has been limited research carried out in Australia on this issue. Using grounded theory methodology, this article explores how a cross-selection of successful Australian international businesses select their international markets, and develops a model based on the findings. The conclusions drawn are: 1. International businesses follow a stepwise IMSP. 2. The first stage of this two-stage process is based on the evaluation of market size attractiveness which takes into consideration some macro- and micro-economic variables along with some other macro level and firm related variables. 3. The second stage is based on the evaluation of market's structural attractiveness which takes into consideration some cost, structural compatibility, government policy variables, along with some firm related variables.
| Original language | English |
|---|---|
| Number of pages | 14 |
| Journal | Qualitative Market Research |
| Publication status | Published - 2003 |
Keywords
- Australia
- export marketing
- international business enterprises
- international trade
- qualitative research
- research