Abstract
The dynamics and evolution of relations and networks in B2B markets has received limited research attention. However they are important in developing appropriate strategies for relationship and network participation and management. One way to advance our understanding is through agent-based simulation models that are now being developed to explore dynamics and evolutionary processes in a number of disciplines. We identify the main mechanisms driving the evolution of business relations and networks and review models from various disciplines that attempt to represent these. This will provide the basis for developing our models and also identifies where additional modelling efforts are required.
| Original language | English |
|---|---|
| Title of host publication | Doing More with Less: Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 November - 1 December 2010 |
| Publisher | University of Canterbury |
| Pages | 1-10 |
| Number of pages | 10 |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
| Conference | Australian & New Zealand Marketing Academy. Conference |
|---|---|
| Period | 3/12/12 → … |