Multiple dimensions of media communication skills : new demands for transnational, trans-cultural knowledge exchange

This chapter develops a conceptually informed and empirically grounded account of professionals navigat¬ing and negotiating media communication skills and carving out spaces for transnational, trans-cultural knowledge production and exchange (Singh, 2009). This chapter is intended to help engineering and IT professionals better understand the ways in which different approaches to media communication skills can shape transnational, trans-cultural knowledge flows by illustrating different ways to create East/West or South/North exchanges. This chapter focuses on building grassroots professional partnerships locating media communication skills in bottom-up dispositions to periphery/centre exchanges of knowledge. This chapter concludes with methodological reflections on media communication skills in the life history of a professional in this field to provide an indication of ways of envisioning and designing grassroots or bottom-up approaches to transnational, trans-cultural knowledge exchange.