MyMuseum : social media and the engagement of the environmental citizen

In this chapter Juan Salazar invites us to think about how museums and science centres can engage the technologies and practices of social media toward increased citizenship participation in relation to the current hot topic of climate change. Regarding the question of engaging publics in climate change action, it is argued that there is still uncertainty about how social media can play a more fundamental role beyond offering the illusion of participation, access and creative content production. Salazar identifies that although recent literature examines the emergence and impact of social media in opening spaces for participation and cocreation, very few analyses go beyond the new promises of networked socio-technical communities.