Abstract
Some have heralded generative AI models as an opportunity to inform diplomacy and support diplomats’ communication campaigns. Others have argued that generative AI is inherently untrustworthy because it simply manages probabilities and doesn’t consider the truth value of statements. In this article, we examine how AI applications are built to smooth over uncertainty by providing a single answer among multiple possible answers and by presenting information in a tone and form that demands authority. We contrast this with the practices of public diplomacy professionals who must grapple with both epistemic and aleatory uncertainty head on to effectively manage complexities through negotiation. We argue that the rise of generative AI and its “operationalization of truth” invites us to reflect on the possible shortcoming of AI’s application to public diplomacy practices and to recognize how prominent uncertainty is in public diplomacy practices.
| Original language | English |
|---|---|
| Number of pages | 5 |
| Journal | Place Branding and Public Diplomacy |
| DOIs | |
| Publication status | Published - 2024 |
Bibliographical note
Publisher Copyright:© The Author(s) 2024.
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This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.Keywords
- Artificial intelligence
- Generative artificial intelligence
- Public diplomacy
- Uncertainty