Abstract
This chapter begins by outlining the meaning and importance of soft power in global politics and briefly detailing the consideration of popular culture in the International Relations (IR) discipline. It then provides a detailed description of the research design of the database project, taking account of positivist conventions in qualitative studies by utilising the hybrid methodologies in the Digital Humanities interdisciplinary approach. International Relations as a discipline understands power on a global scale. Such understanding includes the concept of 'soft power' and the role of popular culture in projecting and universalising hegemonic state values. In the globalised world of today, the power of individuals often transcends state boundaries. This case study is about Netflix, which, as a global actor, is the leading entertainment streaming service. Netflix has considerable capacity to influence its audiences' ideas about the world, projecting immense soft power worldwide. Examining the ideological basis of this power is important in understanding world politics. The creation of a comprehensive database that categorises all Netflix Original films according to a carefully selected set of ontologies provides the epistemological tools necessary to suit the needs of IR studies.
| Original language | English |
|---|---|
| Title of host publication | Digital Humanities in the India Rim |
| Subtitle of host publication | Contemporary Scholarship in Australia and India |
| Editors | Hart Cohen, Ujjwal Jana, Myra Gurney |
| Place of Publication | U.K. |
| Publisher | Open Book Publishers |
| Chapter | 3 |
| Pages | 45-66 |
| Number of pages | 22 |
| ISBN (Electronic) | 9781805112976 |
| ISBN (Print) | 9781805113881 |
| DOIs | |
| Publication status | Published - 6 Nov 2024 |
Keywords
- Database
- International relations
- Netflix
- Soft power