Abstract
What is netnography? Is it a valid research methodology or an unknown tool for quasi-scientists? Netnography allows us to explore "the universe of social media" in a manner that recognises its complexities, evolution, experiential nature, communication peculiarities and cultural qualities (Kozinets, 2020, pg4). Netnography is not another name for ethnography done online rather it is a specialised research methodology that has evolved to help social media researchers reflect, analyse and organise insightful research into social media and its "cultural inclusions, reflections, and effects." (Kozinets, 2020, pg 8).
| Original language | English |
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| Title of host publication | Traversing the U[n]Known: Annual 15th Annual Interventions and Intersections Conference, 21-22 November 2023, Parramatta City Campus, Western Sydney University |
| Publisher | Western Sydney University |
| Pages | 51-51 |
| Number of pages | 1 |
| Publication status | Published - 2023 |
| Event | Annual Interventions and Intersections Conference - Duration: 1 Jan 2023 → … |
Conference
| Conference | Annual Interventions and Intersections Conference |
|---|---|
| Period | 1/01/23 → … |