Abstract
![CDATA[Lindblom’s “muddling-through” (1959) or “incrementalizing” (1979) approach in policy development is ideal as a strategic and operational paradigm amid the numerous paradoxes that are present in the network organizational form of coordination. At the business level, the paper explains why staying on the edge of complexity and dynamism is significant in order for businesses to create the most vibrant, adaptive and complex behaviours. It concludes with some observations for practice.]]
| Original language | English |
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| Title of host publication | Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1-3 December 2008, Olympic Park, Sydney, N.S.W |
| Publisher | Promaco Conventions Pty Ltd for the ANZAM 2008 Conference |
| Number of pages | 8 |
| ISBN (Print) | 1863081445 |
| Publication status | Published - 2008 |
| Event | Australian and New Zealand Marketing Academy. Conference - Duration: 1 Dec 2008 → … |
Conference
| Conference | Australian and New Zealand Marketing Academy. Conference |
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| Period | 1/12/08 → … |