Network theory and research on business-to-business relational exchanges in a digital business environment

Brian Low; Farid Ahmed; Wesley J. Johnston; Beth A. Walker

Network theory and research on business-to-business relational exchanges in a digital business environment

Brian Low, Farid Ahmed, Wesley J. Johnston, Beth A. Walker

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

Marketing scholars have extensively used the network theory to explain B2B exchanges. But despite its popularity as a theoretical mechanism, there has been little attempt to examine its contributions in explaining the exchanges in a digital B2B environment. This article provides such a review and provides directions for future research.

Original language	English
Title of host publication	Proceedings of the AMA Annual Summer Educators' Conference: Enhancing Knowledge Development in Marketing
Publisher	American Marketing Association
Number of pages	9
ISBN (Print)	0877573174
Publication status	Published - 2005
Event	American Marketing Association. Educators’ Conference - Duration: 1 Jan 2005 → …

Conference

Conference	American Marketing Association. Educators’ Conference
Period	1/01/05 → …

Keywords

electronic commerce
information technology
business networks
marketing

Cite this

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title = "Network theory and research on business-to-business relational exchanges in a digital business environment",

abstract = "Marketing scholars have extensively used the network theory to explain B2B exchanges. But despite its popularity as a theoretical mechanism, there has been little attempt to examine its contributions in explaining the exchanges in a digital B2B environment. This article provides such a review and provides directions for future research.",

keywords = "electronic commerce, information technology, business networks, marketing",

author = "Brian Low and Farid Ahmed and Johnston, {Wesley J.} and Walker, {Beth A.}",

year = "2005",

language = "English",

isbn = "0877573174",

booktitle = "Proceedings of the AMA Annual Summer Educators' Conference: Enhancing Knowledge Development in Marketing",

publisher = "American Marketing Association",

note = "American Marketing Association. Educators{\textquoteright} Conference ; Conference date: 01-01-2005",

}

Network theory and research on business-to-business relational exchanges in a digital business environment. / Low, Brian; Ahmed, Farid; Johnston, Wesley J. et al.
Proceedings of the AMA Annual Summer Educators' Conference: Enhancing Knowledge Development in Marketing. American Marketing Association, 2005.

Research output: Chapter in Book / Conference Paper › Conference Paper

TY - GEN

T1 - Network theory and research on business-to-business relational exchanges in a digital business environment

AU - Low, Brian

AU - Ahmed, Farid

AU - Johnston, Wesley J.

AU - Walker, Beth A.

PY - 2005

Y1 - 2005

N2 - Marketing scholars have extensively used the network theory to explain B2B exchanges. But despite its popularity as a theoretical mechanism, there has been little attempt to examine its contributions in explaining the exchanges in a digital B2B environment. This article provides such a review and provides directions for future research.

AB - Marketing scholars have extensively used the network theory to explain B2B exchanges. But despite its popularity as a theoretical mechanism, there has been little attempt to examine its contributions in explaining the exchanges in a digital B2B environment. This article provides such a review and provides directions for future research.

KW - electronic commerce

KW - information technology

KW - business networks

KW - marketing

UR - http://handle.uws.edu.au:8081/1959.7/44858

M3 - Conference Paper

SN - 0877573174

BT - Proceedings of the AMA Annual Summer Educators' Conference: Enhancing Knowledge Development in Marketing

PB - American Marketing Association

T2 - American Marketing Association. Educators’ Conference

Y2 - 1 January 2005

ER -

Network theory and research on business-to-business relational exchanges in a digital business environment

Abstract

Conference

Keywords

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