Abstract
![CDATA[Business and social networks both play important roles. There has been considerable work on both kinds of network but little work that considers the ways in which these networks interrelate and impact on each other. Nor has there been much consideration of the kinds of value that emerge from the interactions of business and social networks. This paper brings the different literatures of these areas together, reports preliminary findings of preliminary investigation and proposes a method by which investigation in this area can progress.]]
| Original language | English |
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| Title of host publication | Doing More with Less: Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 November - 1 December 2010 |
| Publisher | University of Canterbury |
| Pages | 1-10 |
| Number of pages | 10 |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
| Conference | Australian & New Zealand Marketing Academy. Conference |
|---|---|
| Period | 3/12/12 → … |