No Longer a Sign of Weakness? Media Reporting on Mental Ill Health in Sport

This study analyzed media framing of athletes who have suffered mental ill health. The mass media play a crucial role in shaping public attitudes and perceptions surrounding mental health, and the present study aimed to examine the media reporting of athletes' mental ill health and to further explore how this reporting has changed over time. We examined the reporting of elite athletes in three U.K. media outlets between January 2000 and December 2019, identifying 75 athletes from 26 different sports. From analysis, four themes were developed to consider the content of media reporting and how it has changed over three time phases. The analysis revealed that media reporting of mental ill health has increased over time, and changes were observed in terms of the specific terminology used, with greater depth in the articles, such as journalists speaking to other professionals to construct the articles. This study contributes toward our growing understanding of the reporting of mental ill health by providing empirical evidence of the increased attention to the topic and increasingly responsible reporting in the media.