Non-trading relationships

Sara M. Denize, Louise C. Young

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    ![CDATA[Non-trading relationships are an important part of the fabric of a network. These relationships exist between competitors, as well as in various ownership structures (such as, subsidiary-parent, co-owners, siblings etc) and in authority relationships (government organisations, unions, and associations). Non-trading relationships also exist between business which provide complementary activities in the same industry, for example, plumbers and electricians in the building industry. Despite the ubiquity of the non-trading relationship little is known about them. This paper seeks to address this in an empirical study of relational mechanisms (and in particular information exchange) in non-trading relationships.]]
    Original languageEnglish
    Title of host publicationANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance
    PublisherQueensland University of Technology
    Number of pages1
    ISBN (Print)1741071593
    Publication statusPublished - 2006
    EventAustralian and New Zealand Marketing Academy Conference -
    Duration: 1 Dec 2013 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Period1/12/13 → …

    Keywords

    • relationship marketing
    • business networks

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