Abstract
Non-trading relationships are an important part of the fabric of a network. These relationships exist between competitors, as well as in various ownership structures (such as, subsidiary-parent, co-owners, siblings etc) and in authority relationships (government organisations, unions, and associations). Non-trading relationships also exist between business which provide complementary activities in the same industry, for example, plumbers and electricians in the building industry. Despite the ubiquity of the non-trading relationship little is known about them. This paper seeks to address this in an empirical study of relational mechanisms (and in particular information exchange) in non-trading relationships.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance |
| Publisher | Queensland University of Technology |
| Number of pages | 1 |
| ISBN (Print) | 1741071593 |
| Publication status | Published - 2006 |
| Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference |
|---|---|
| Period | 1/12/13 → … |
Keywords
- relationship marketing
- business networks
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