"Normalising" flying-foxes: a bold vision for improving the public perceptions of our largest and most conspicuous bats

Negative public attitudes toward particular species can have significant impact on their conservation. Traditional approaches to improving public perceptions of flying-foxes include defending them, encouraging co-existence with them and promoting empathy for them following publicised mortality events. We propose a shift toward "normalising" flying-foxes, in which they are portrayed as interesting species and a natural part of our highly esteemed biodiversity. This has somewhat already begun in a piecemeal fashion, and we provide examples of flying-foxes being represented in a range of formats, including museum and photography exhibitions, public artwork and street décor, books, preschool and school education, wildlife-based tourism and community events. However, there remains paucity in flying-foxes being represented alongside portrayals of Australian wildlife at a broader scale. We suggest that proponents fearing public backlash or impacts on market responses are a likely barrier to seeing flying-foxes being represented more widely; but conclude with hope that current participation in depicting flying-foxes as interesting and part of biodiversity will gain momentum. Ultimately, through normalising flying-foxes, public attitudes adopting their intrinsic value may eventually overshadow the perspectives of flying-foxes connected to contentious issues.