NSW Healthy Children Initiative: Social Marketing to Young People - Report on Key Stakeholder Reviews of the Draft Social Marketing Plan

Philippa Collin; Damien Spry; Suzan Burton; Kathy Tannous; Ann M. Dadich

NSW Healthy Children Initiative: Social Marketing to Young People - Report on Key Stakeholder Reviews of the Draft Social Marketing Plan

Research output: Book/Research Report › Research report

Abstract

This report presents analysis of expert stakeholder reviews of the Draft Social Marketing Plan (DSMP) prepared by the University of Western Sydney (UWS) for the NSW Ministry of Health Healthy Children Initiative. The DSMP outlines a strategic approach to a social marketing campaign for young people aiming to improve their choices regarding diet and physical activity.

Original language	English
Place of Publication	Penrith, N.S.W.
Publisher	University of Western Sydney
Number of pages	11
Publication status	Published - 2012

Keywords

diet
exercise
children
health promotion
social marketing

Cite this

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title = "NSW Healthy Children Initiative: Social Marketing to Young People - Report on Key Stakeholder Reviews of the Draft Social Marketing Plan",

abstract = "This report presents analysis of expert stakeholder reviews of the Draft Social Marketing Plan (DSMP) prepared by the University of Western Sydney (UWS) for the NSW Ministry of Health Healthy Children Initiative. The DSMP outlines a strategic approach to a social marketing campaign for young people aiming to improve their choices regarding diet and physical activity.",

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author = "Philippa Collin and Damien Spry and Suzan Burton and Kathy Tannous and Dadich, \{Ann M.\}",

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AU - Collin, Philippa

AU - Spry, Damien

AU - Burton, Suzan

AU - Tannous, Kathy

AU - Dadich, Ann M.

PY - 2012

Y1 - 2012

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AB - This report presents analysis of expert stakeholder reviews of the Draft Social Marketing Plan (DSMP) prepared by the University of Western Sydney (UWS) for the NSW Ministry of Health Healthy Children Initiative. The DSMP outlines a strategic approach to a social marketing campaign for young people aiming to improve their choices regarding diet and physical activity.

KW - diet

KW - exercise

KW - children

KW - health promotion

KW - social marketing

UR - http://handle.uws.edu.au:8081/1959.7/uws:30599

M3 - Research report

BT - NSW Healthy Children Initiative: Social Marketing to Young People - Report on Key Stakeholder Reviews of the Draft Social Marketing Plan

PB - University of Western Sydney

CY - Penrith, N.S.W.

ER -

NSW Healthy Children Initiative: Social Marketing to Young People - Report on Key Stakeholder Reviews of the Draft Social Marketing Plan

Abstract

Keywords

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