NSW Healthy Children Initiative: Social Marketing to Young People: Deliverable: Draft Social Marketing Plan

Philippa Collin; Damien Spry; Suzan Burton; Kathy Tannous; Ann M. Dadich

NSW Healthy Children Initiative: Social Marketing to Young People: Deliverable: Draft Social Marketing Plan

Philippa Collin, Damien Spry, Suzan Burton, Kathy Tannous, Ann M. Dadich

Western Sydney University

Research output: Book/Research Report › Research report

Abstract

In response to the Healthy Children Initiative (HCI), this Draft Social Marketing Plan proposes a strategic approach and outlines possible campaign activities designed to promote healthy food choices, increased physical activity and decreased sedentary screen time to NSW young people aged 12-18 years.

Original language	English
Place of Publication	Penrith, N.S.W.
Publisher	University of Western Sydney
Number of pages	77
Publication status	Published - 2011

Keywords

children
exercise
diet
health
New South Wales

Cite this

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title = "NSW Healthy Children Initiative: Social Marketing to Young People: Deliverable: Draft Social Marketing Plan",

abstract = "In response to the Healthy Children Initiative (HCI), this Draft Social Marketing Plan proposes a strategic approach and outlines possible campaign activities designed to promote healthy food choices, increased physical activity and decreased sedentary screen time to NSW young people aged 12-18 years.",

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AU - Burton, Suzan

AU - Tannous, Kathy

AU - Dadich, Ann M.

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AB - In response to the Healthy Children Initiative (HCI), this Draft Social Marketing Plan proposes a strategic approach and outlines possible campaign activities designed to promote healthy food choices, increased physical activity and decreased sedentary screen time to NSW young people aged 12-18 years.

KW - children

KW - exercise

KW - diet

KW - health

KW - New South Wales

UR - http://handle.uws.edu.au:8081/1959.7/uws:30600

M3 - Research report

BT - NSW Healthy Children Initiative: Social Marketing to Young People: Deliverable: Draft Social Marketing Plan

PB - University of Western Sydney

CY - Penrith, N.S.W.

ER -

NSW Healthy Children Initiative: Social Marketing to Young People: Deliverable: Draft Social Marketing Plan

Abstract

Keywords

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