Abstract
An apparent resurgence in gender-specific marketing of products for children has been linked to post-millennial anxieties about the destabilizing of categories such as gender and nationality. Although links can be traced to past patterns of gender segregation in print culture for children, in this paper we are interested in tracking incongruities in texts in the present context. In this paper we analyze critically the franchise anchored around Andrea J. Buchanan and Miriam Peskowitz's The Daring Book for Girls, which was a publishing sensation in the USA and which led to an Australian edition as well as several follow-up texts. The inspiration for these books came from The Dangerous Book for Boys, originally published in the UK in 2006 by brothers Conn and Hal Iggulden, one of whom had been a teacher, and the Daring books for girls were a direct response to the success of the book for boys. Buchanan and Peskowitz, two American authors of mothering books, approached Iggulden and Iggulden seeking permission to use their design and concept to write a version for girls.
| Original language | English |
|---|---|
| Pages (from-to) | 85-102 |
| Number of pages | 28 |
| Journal | Jeunesse : Young People, Texts, Cultures |
| Volume | 4 |
| Issue number | 1 |
| Publication status | Published - 2012 |
Keywords
- neo-liberalism
- children
- gender specific