Online justice in the circuit of capital: Metoo, marketization and the deformation of sexual ethics

Michael Salter

doi:10.1007/978-3-030-15213-0_20

Online justice in the circuit of capital: Metoo, marketization and the deformation of sexual ethics

Michael Salter

Western Sydney University

Research output: Chapter in Book / Conference Paper › Chapter

6 Citations (Scopus)

Abstract

Using the example of #MeToo, this chapter explores how social media directs online justice-seeking in a manner conducive to its underlying commercial interests, generating contradictions and moments of rupture in social movements. Adapting Jodi Dean’s conceptualization of ‘communicative capitalism’, the chapter examines three allegations of sexual misconduct that departed in significant ways from #MeToo’s prior focus on seeking justice for victims and survivors of sexual violence and harassment. The analysis suggests that market imperatives had a significant role to play in undermining and contradicting #MeToo’s promotion of ethical sexuality, and argues that online social movements should develop a more strategic orientation toward social media and networked technology.

Original language	English
Title of host publication	MeToo and the Politics of Social Change
Editors	Bianca Fileborn, Rachel Loney-Howes
Place of Publication	U.K.
Publisher	Palgrave Macmillan
Pages	317-334
Number of pages	18
ISBN (Electronic)	9783030152130
ISBN (Print)	9783030152123
DOIs	https://doi.org/10.1007/978-3-030-15213-0_20
Publication status	Published - 2019

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abstract = "Using the example of #MeToo, this chapter explores how social media directs online justice-seeking in a manner conducive to its underlying commercial interests, generating contradictions and moments of rupture in social movements. Adapting Jodi Dean{\textquoteright}s conceptualization of {\textquoteleft}communicative capitalism{\textquoteright}, the chapter examines three allegations of sexual misconduct that departed in significant ways from #MeToo{\textquoteright}s prior focus on seeking justice for victims and survivors of sexual violence and harassment. The analysis suggests that market imperatives had a significant role to play in undermining and contradicting #MeToo{\textquoteright}s promotion of ethical sexuality, and argues that online social movements should develop a more strategic orientation toward social media and networked technology.",

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AB - Using the example of #MeToo, this chapter explores how social media directs online justice-seeking in a manner conducive to its underlying commercial interests, generating contradictions and moments of rupture in social movements. Adapting Jodi Dean’s conceptualization of ‘communicative capitalism’, the chapter examines three allegations of sexual misconduct that departed in significant ways from #MeToo’s prior focus on seeking justice for victims and survivors of sexual violence and harassment. The analysis suggests that market imperatives had a significant role to play in undermining and contradicting #MeToo’s promotion of ethical sexuality, and argues that online social movements should develop a more strategic orientation toward social media and networked technology.

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A2 - Loney-Howes, Rachel

PB - Palgrave Macmillan

CY - U.K.

ER -

Online justice in the circuit of capital: Metoo, marketization and the deformation of sexual ethics

Abstract

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