Online market coordination

Masabumi Furuhata, Dongmo Zhang, Laurent Perrussel, The Duy Bui, Tuong Vinh Ho, Quang Thuy Ha

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    The aim of this paper is to deal with the problem of coordination for online markets where a seller registers to an online market to sell an item. The seller and the owner of the market then form an alliance to generate revenue through online sales. However, the efficiency and stability of the alliance highly relies on the contract that specifies the way to split the revenue and costs over the alliance members. We consider some typical contracts and examine their influences on the behavior of the alliance. We introduce the key concept of alliance coordinattion which characterizes the efficiency and stability of an online market.
    Original languageEnglish
    Title of host publicationIntelligent Agents and Multi-Agent Systems: Proceedings of the 11th Pacific Rim International Conference on Multi-Agents, PRIMA 2008, held in Hanoi, Vietnam, 15-16 December, 2008
    PublisherSpringer-Verlag
    Number of pages12
    ISBN (Print)9783540896739
    Publication statusPublished - 2008
    EventPacific Rim International Conference on Multi-Agents -
    Duration: 1 Jan 2008 → …

    Conference

    ConferencePacific Rim International Conference on Multi-Agents
    Period1/01/08 → …

    Keywords

    • electronic commerce
    • online markets
    • traders
    • sellers
    • alliances
    • contracts

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