Abstract
The aim of this paper is to deal with the problem of coordination for online markets where a seller registers to an online market to sell an item. The seller and the owner of the market then form an alliance to generate revenue through online sales. However, the efficiency and stability of the alliance highly relies on the contract that specifies the way to split the revenue and costs over the alliance members. We consider some typical contracts and examine their influences on the behavior of the alliance. We introduce the key concept of alliance coordinattion which characterizes the efficiency and stability of an online market.
| Original language | English |
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| Title of host publication | Intelligent Agents and Multi-Agent Systems: Proceedings of the 11th Pacific Rim International Conference on Multi-Agents, PRIMA 2008, held in Hanoi, Vietnam, 15-16 December, 2008 |
| Publisher | Springer-Verlag |
| Number of pages | 12 |
| ISBN (Print) | 9783540896739 |
| Publication status | Published - 2008 |
| Event | Pacific Rim International Conference on Multi-Agents - Duration: 1 Jan 2008 → … |
Conference
| Conference | Pacific Rim International Conference on Multi-Agents |
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| Period | 1/01/08 → … |
Keywords
- electronic commerce
- online markets
- traders
- sellers
- alliances
- contracts