Abstract
Organizing for sustainability seeks systems change at a global level. This objective is captured in the phrase “Think global, act local”; the assumption is that global change will happen through summative local action. This article argues that local action will not necessarily produce systems change and that a new scale-independent categorization for interacting with systems is needed. I introduce the concept of fractal as a useful tool for engaging with problems of scale in organizational settings and argue that change for sustainability needs to be framed as a fractal narrative in order to facilitate implementation success.
Original language | English |
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Pages (from-to) | 215-222 |
Number of pages | 8 |
Journal | Organization and Environment |
Volume | 27 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2014 |
Keywords
- fractals
- organizational change
- sustainability