Overcoming the social barriers to climate consensus

It can be tempting to think that people who disagree with you are mad, bad or simply stupid. However, not only are such judgements usually wrong, but telling people that they are stupid is unlikely to convince them of the merit of your own view. Yet this is often what happens when it comes to debates about climate change and what we ought to do about it. Despite there being a near consensus in the scientific community that the primary driver of climate change is anthropogenic carbon dioxide emissions, and that we need to cut those emissions if we're to keep global warming to a minimum, the public remains divided on the issue.