Abstract
![CDATA[The purpose of this research was to determine how developing country parents control their teenaged children’s’ TV involvement and whether they make any discrimination between their male and female children in applying such controls. The paper reviews the current literature underpinning the concept of parental control on TV involvement of teenagers and develops hypotheses. These hypotheses are then tested using data collected from 400 Bangladeshi teenagers. Findings of the research show that Bangladeshi parents maintain a close supervision and control on their teenaged children’s TV involvement. They do that through co-viewing and different kinds instructive and restrictive mediations. However, this is more common in case of teenaged female children than their male counter parts.]]
Original language | English |
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Title of host publication | Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand |
Publisher | University of Canterbury |
Number of pages | 8 |
ISBN (Print) | 9780473178208 |
Publication status | Published - 2010 |
Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
Conference | Australian & New Zealand Marketing Academy. Conference |
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Period | 3/12/12 → … |
Keywords
- television and youth
- parent and teenager