Partnership innovation : using trends in the "new economy" to develop mutually exclusive competitive advantage

David Walters, Mark Rainbird

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    The New Economy has been responsible for a number of interesting approaches to innovation. While much of it has focused on product and process innovation as attempts to differentiate products, product service augmentation and business models very little attention has been afforded to partnership innovation. This paper offers a definition of partnership innovation as: Partnership innovation combines elements of process innovation management and product innovation management within a network structure that neither partner can create using its own resources to meet customer/market-determined expectations for product and/or service performance at an economic (viable) cost. Third party involvement is typical. The paper offers examples of partnership innovation and proposes a model to explore potential partnership innovation possibilities.
    Original languageEnglish
    Title of host publicationInnovative Collaboration for Competitive Advantage: Third Annual Symposium on Supply Chain Management, Wednesday September 28 to 30, 2005 Toronto, Ontario, Canada
    Number of pages15
    Publication statusPublished - 2005
    EventInternational Symposium on Supply Chain Managment -
    Duration: 1 Jan 2005 → …

    Conference

    ConferenceInternational Symposium on Supply Chain Managment
    Period1/01/05 → …

    Keywords

    • strategic alliances (business)
    • business enterprises
    • partnerships
    • innovation
    • business models

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