Perceived benefits and challenges to wine tourism involvement : an international perspective

Abel Duarte Alonso, Alessandro Bressan, Michelle O'Shea, Vlad Krajsic

    Research output: Contribution to journalArticlepeer-review

    65 Citations (Scopus)

    Abstract

    This study extends institutional theory as a lens through which to critically examine the perceived benefits and potential challenges of developing wine tourism. The study applies an international perspective, with 471 participating wineries predominantly located in Italy and Spain. Fundamentally, the promotion of the winery's wines, distantly followed by the potential to significantly increase wine sales emerge as the main benefits winery respondents perceive from wine tourism. However, realizing these outcomes is not assured because of barriers including airport security checks, anti-drink-drive laws and limited physical resources. The implications from the findings are discussed, and opportunities for future research identified.
    Original languageEnglish
    Pages (from-to)66-81
    Number of pages16
    JournalInternational Journal of Tourism Research
    Volume17
    Issue number1
    DOIs
    Publication statusPublished - 2015

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