Abstract
This paper examines the role of Rem Koolhaas, his architectural firm and think-tanks OMA and AMO, and his recently published book Content in the shaping of debates on European identity. The paper focuses on two issues: (a) Koolhaas's attempt to re-brand, re-present and re-envision Europe and Brussels for the Prodi Commission; (b) his use of creolized and graphic communication and publishing strategies to pursue a distinctive ‘European’ standpoint on globalization.
| Original language | English |
|---|---|
| Journal | European Urban and Regional Studies |
| Publication status | Published - 2006 |
Keywords
- European identity
- Rem Koolhaas
- architecture
- globalization