Peru's emerging craft-brewing industry and its implications for tourism

Abel Duarte Alonso, Seng Kok, Michelle O'Shea

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

While the body of research on craft beer production, consumption, and tourism is growing, some regions, such as Latin America, where beer products are also popular, have received much less attention. This study addresses this knowledge gap, exploring craft breweries in Peru, where in recent years gastronomy has gained significant momentum. In doing so, Porter’s three generic competitive strategies and the resource-based view (RBV) frameworks are considered. Differentiation and focus strategies, coupled with firm resources, including symbiotic relationships between restaurateurs and craft breweries, camaraderie, and continuous partnership development emerged as key competitive factors, with key implications for tourism development.
Original languageEnglish
Pages (from-to)319-331
Number of pages13
JournalInternational Journal of Tourism Research
Volume23
Issue number3
DOIs
Publication statusPublished - 2021

Keywords

  • Peru
  • beer and brewing
  • brewing industry
  • craft beers
  • tourism

Fingerprint

Dive into the research topics of 'Peru's emerging craft-brewing industry and its implications for tourism'. Together they form a unique fingerprint.

Cite this