Place development : attributes and business customer satisfaction in Tien Giang Province, Vietnam

Tho D. Nguyen

    Research output: Contribution to journalArticlepeer-review

    14 Citations (Scopus)

    Abstract

    This study explores place attributes and their impacts on business customer satisfaction in Tien Giang, a province in the Mekong delta of Vietnam. In-depth interviews with place marketers and business customers identify three groups of place attributes- business infrastructure (basic infrastructure, land and labor costs, and quality of technical schools), government support (incentives, trade assistance, and government services), and quality of life. The results of the quantitative study indicate that, among these attributes, only quality of technical schools, government services, investment incentives and quality of life play significant roles in business customer satisfaction. In addition, the level of satisfaction of privately owned firms is lower than that of firms of other ownership types. Firm characteristics, such as the number of employees, number of years in business, and type of business, have no impact on business customer satisfaction. Some implications for economic development are discussed.
    Original languageEnglish
    Pages (from-to)384-391
    Number of pages8
    JournalJournal of Macromarketing
    Volume29
    Issue number4
    DOIs
    Publication statusPublished - 2009

    Keywords

    • Vietnam
    • consumer satisfaction
    • marketing

    Fingerprint

    Dive into the research topics of 'Place development : attributes and business customer satisfaction in Tien Giang Province, Vietnam'. Together they form a unique fingerprint.

    Cite this