Prepared role : a dramatic pedagogic technique for marketing educators

Glenn Pearce; Rajeev Kamineni

Prepared role : a dramatic pedagogic technique for marketing educators

Glenn Pearce
, Rajeev Kamineni

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

Prepared role is a form of dramatic convention whereby another lecturer, student or guest, is introduced into classroom drama to play an accurate and authentic role (Neelands, 1998). This paper documents a case study involving the use of Prepared Role within a drama-based marketing subject at an Australian University. Findings from an exploratory study investigating student learning outcomes are presented. Findings indicate that Prepared Role facilitated learning by immersing students in a realistic, engaging and enjoyable international marketing scenario relating to India.

Original language	English
Title of host publication	ANZMAC 2004 : Marketing Accountabilities and Responsibilities, held at Wellington, New Zealand, 29 November-1 December 2004
Publisher	ANZMAC
Number of pages	1
ISBN (Print)	0475222151
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

marketing
study and teaching (higher)
role playing
active learning
drama in education
export marketing

Cite this

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title = "Prepared role : a dramatic pedagogic technique for marketing educators",

abstract = "Prepared role is a form of dramatic convention whereby another lecturer, student or guest, is introduced into classroom drama to play an accurate and authentic role (Neelands, 1998). This paper documents a case study involving the use of Prepared Role within a drama-based marketing subject at an Australian University. Findings from an exploratory study investigating student learning outcomes are presented. Findings indicate that Prepared Role facilitated learning by immersing students in a realistic, engaging and enjoyable international marketing scenario relating to India.",

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AU - Kamineni, Rajeev

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AB - Prepared role is a form of dramatic convention whereby another lecturer, student or guest, is introduced into classroom drama to play an accurate and authentic role (Neelands, 1998). This paper documents a case study involving the use of Prepared Role within a drama-based marketing subject at an Australian University. Findings from an exploratory study investigating student learning outcomes are presented. Findings indicate that Prepared Role facilitated learning by immersing students in a realistic, engaging and enjoyable international marketing scenario relating to India.

KW - marketing

KW - study and teaching (higher)

KW - role playing

KW - active learning

KW - drama in education

KW - export marketing

UR - http://handle.uws.edu.au:8081/1959.7/37730

M3 - Conference Paper

SN - 0475222151

BT - ANZMAC 2004 : Marketing Accountabilities and Responsibilities, held at Wellington, New Zealand, 29 November-1 December 2004

PB - ANZMAC

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Prepared role : a dramatic pedagogic technique for marketing educators

Abstract

Conference

Keywords

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Cite this