Abstract
This paper aims to identify the difficulties of practicing agricultural and green marketing concept in Bangladesh by the peasants. Partial practice of agricultural marketing by marginal landowner is ca11sing environmental damages and so, affects the productivity. In order to increase the productivity and surplus and reduce the cost at the same time, the peasants are switching to different kinds of hybrid seeds and applying fertilizer extensively. This paper shows the essentiality of a proper integration of agricultural marketing and green marketing in1 Bangladesh.
| Original language | English |
|---|---|
| Pages (from-to) | 75-93 |
| Number of pages | 19 |
| Journal | AIUB Journal of Business and Economics |
| Volume | 4 |
| Issue number | 2 |
| Publication status | Published - 2005 |
Keywords
- agriculture
- marketing
- environment
- Bangladesh