Psychological capital, quality of work life and quality of life of marketers : evidence from Vietnam

Tho D. Nguyen; Trang T. M. Nguyen

doi:10.1177/0276146711422065

Psychological capital, quality of work life and quality of life of marketers : evidence from Vietnam

Tho D. Nguyen, Trang T. M. Nguyen

Research output: Contribution to journal › Article › peer-review

Abstract

This study examines the roles of psychological capital (PsyCap) in job performance and quality of work life (QWL) of marketers in a transitioning market, Vietnam. It also investigates the impacts of marketers’ QWL on their job performance and quality of life (QoL). A test based upon a sample of 364 marketers in Ho Chi Minh (HCM) City reveals that PsyCap has positive impacts on both job performance and QWL of marketers. In addition, QWL underlies both job performance and QoL of marketers. These findings confirm the importance of PsyCap in marketers’ work and lives in a transitioning market.

Original language	English
Pages (from-to)	82-90
Number of pages	9
Journal	Journal of Macromarketing
Volume	32
Issue number	1
DOIs	https://doi.org/10.1177/0276146711422065
Publication status	Published - 2012

Keywords

Vietnam
job performance
psychological capital
quality of life
quality of work life

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1177/0276146711422065

Cite this

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title = "Psychological capital, quality of work life and quality of life of marketers : evidence from Vietnam",

abstract = "This study examines the roles of psychological capital (PsyCap) in job performance and quality of work life (QWL) of marketers in a transitioning market, Vietnam. It also investigates the impacts of marketers{\textquoteright} QWL on their job performance and quality of life (QoL). A test based upon a sample of 364 marketers in Ho Chi Minh (HCM) City reveals that PsyCap has positive impacts on both job performance and QWL of marketers. In addition, QWL underlies both job performance and QoL of marketers. These findings confirm the importance of PsyCap in marketers{\textquoteright} work and lives in a transitioning market.",

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AB - This study examines the roles of psychological capital (PsyCap) in job performance and quality of work life (QWL) of marketers in a transitioning market, Vietnam. It also investigates the impacts of marketers’ QWL on their job performance and quality of life (QoL). A test based upon a sample of 364 marketers in Ho Chi Minh (HCM) City reveals that PsyCap has positive impacts on both job performance and QWL of marketers. In addition, QWL underlies both job performance and QoL of marketers. These findings confirm the importance of PsyCap in marketers’ work and lives in a transitioning market.

KW - Vietnam

KW - job performance

KW - psychological capital

KW - quality of life

KW - quality of work life

UR - http://handle.uws.edu.au:8081/1959.7/521300

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DO - 10.1177/0276146711422065

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JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 1

ER -

Psychological capital, quality of work life and quality of life of marketers : evidence from Vietnam

Abstract

Keywords

UN SDGs

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