Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Original language	English
Title of host publication	Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”
Publication status	Published - 19 Jun 2023
Event	Consortium for International Marketing : 30th Annual Conference - Fortaleza Brazil, Fortaleza, Brazil Duration: 19 Jun 2023 → 22 Jun 2023 https://doity.com.br/cimar-2023-consortium-for-international-marketing-research

Conference	Consortium for International Marketing
Country/Territory	Brazil
City	Fortaleza
Period	19/06/23 → 22/06/23
Internet address	https://doity.com.br/cimar-2023-consortium-for-international-marketing-research

Cite this

@inproceedings{4b7d5a5cca2f4f78ba9ab9459d21091e,

title = "Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”",

author = "Tendai Chikweche and Hossain Mohammed and James Lappeman and Paul Egan",

year = "2023",

month = jun,

day = "19",

language = "English",

booktitle = "Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”",

note = "Consortium for International Marketing : 30th Annual Conference ; Conference date: 19-06-2023 Through 22-06-2023",

url = "https://doity.com.br/cimar-2023-consortium-for-international-marketing-research",

}

Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”. / Chikweche, Tendai; Mohammed, Hossain; Lappeman, James et al.
Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”. 2023.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”

AU - Chikweche, Tendai

AU - Mohammed, Hossain

AU - Lappeman, James

AU - Egan, Paul

PY - 2023/6/19

Y1 - 2023/6/19

M3 - Conference Paper

BT - Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”

T2 - Consortium for International Marketing

Y2 - 19 June 2023 through 22 June 2023

ER -