Real Marketing: The People, The Choices

Michael R. Solomon; Maria Saupin; Andrew Hughes; Bill Chitty; Greg W. Marshall; Elnora W. Stuart

Real Marketing: The People, The Choices

Michael R. Solomon, Maria Saupin, Andrew Hughes, Bill Chitty, Greg W. Marshall, Elnora W. Stuart

Western Sydney University

Research output: Book/Research Report › Authored Book

Abstract

Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing student.

Original language	English
Place of Publication	French's Forest, N.S.W.
Publisher	Pearson Australia
Number of pages	535
ISBN (Print)	9781442529229
Publication status	Published - 2012

Bibliographical note

Keywords

marketing
consumers
mamagement

Cite this

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title = "Real Marketing: The People, The Choices",

abstract = "Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing student.",

keywords = "marketing, consumers, mamagement",

author = "Solomon, {Michael R.} and Maria Saupin and Andrew Hughes and Bill Chitty and Marshall, {Greg W.} and Stuart, {Elnora W.}",

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T1 - Real Marketing: The People, The Choices

AU - Solomon, Michael R.

AU - Saupin, Maria

AU - Hughes, Andrew

AU - Chitty, Bill

AU - Marshall, Greg W.

AU - Stuart, Elnora W.

PY - 2012

Y1 - 2012

N2 - Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing student.

AB - Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing student.

KW - marketing

KW - consumers

KW - mamagement

UR - http://handle.uws.edu.au:8081/1959.7/uws:37190

M3 - Authored Book

SN - 9781442529229

BT - Real Marketing: The People, The Choices

PB - Pearson Australia

CY - French's Forest, N.S.W.

ER -

Real Marketing: The People, The Choices

Abstract

Bibliographical note

Keywords

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Cite this