Abstract
Reciprocal effects of relationship commitment on exporter–importer relationships are tested with data from 125 pairs of Australian–Thai exporter–importer relationships. Relationship performance is modeled as a function of each party's commitment toward the other partner. This commitment is driven by a reciprocal cycle of each partner's perception of the other's commitment, relationship-specific investments, and dependence. The findings support the overall model, highlighting the importance of reciprocal nature of commitment and its impact on exporter–importer relationships.
Original language | English |
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Pages (from-to) | 2-16 |
Number of pages | 15 |
Journal | Journal of Relationship Marketing |
Volume | 8 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2009 |