TY - JOUR
T1 - Reciprocal effects of commitment on exporter-importer relationships
AU - Ahmed, Farid
PY - 2009
Y1 - 2009
N2 - Reciprocal effects of relationship commitment on exporter-importer relationships are tested with data from 125 pairs of Australian-Thai exporter-importer relationships. Relationship performance is modeled as a function of each party's commitment toward the other partner. This commitment is driven by a reciprocal cycle of each partner's perception of the other's commitment, relationship-specific investments, and dependence. The findings support the overall model, highlighting the importance of reciprocal nature of commitment and its impact on exporter-importer relationships.
AB - Reciprocal effects of relationship commitment on exporter-importer relationships are tested with data from 125 pairs of Australian-Thai exporter-importer relationships. Relationship performance is modeled as a function of each party's commitment toward the other partner. This commitment is driven by a reciprocal cycle of each partner's perception of the other's commitment, relationship-specific investments, and dependence. The findings support the overall model, highlighting the importance of reciprocal nature of commitment and its impact on exporter-importer relationships.
UR - http://handle.uws.edu.au:8081/1959.7/552234
U2 - 10.1080/15332660802675502
DO - 10.1080/15332660802675502
M3 - Article
SN - 1533-2667
VL - 8
SP - 2
EP - 16
JO - Journal of Relationship Marketing
JF - Journal of Relationship Marketing
IS - 1
ER -