Abstract
Reciprocal effects of relationship commitment on exporter-importer relationships are tested with data from 125 pairs of Australian-Thai exporter-importer relationships. Relationship performance is modeled as a function of each party's commitment toward the other partner. This commitment is driven by a reciprocal cycle of each partner's perception of the other's commitment, relationship-specific investments, and dependence. The findings support the overall model, highlighting the importance of reciprocal nature of commitment and its impact on exporter-importer relationships.
| Original language | English |
|---|---|
| Pages (from-to) | 2-16 |
| Number of pages | 15 |
| Journal | Journal of Relationship Marketing |
| Volume | 8 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2009 |
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