Abstract
This article describes and evaluates some of the criteria on the basis of which food advertising to children on television could be regulated, including controls that revolve around the type of television programme, the type of product, the target audience and the time of day. Each of these criteria potentially functions as a conceptual device or "axis" around which regulation rotates. The article considers examples from a variety of jurisdictions around the world, including Sweden and Quebec. The article argues that restrictions centring on the time of day when a substantial proportion of children are expected to be watching television are likely to be the easiest for consumers to understand, and the most effective in limiting children's exposure to advertising.
| Original language | English |
|---|---|
| Article number | 1 |
| Number of pages | 10 |
| Journal | Australia and New Zealand Health Policy |
| Volume | 6 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2009 |
Open Access - Access Right Statement
© 2009 Handsley et al; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.Keywords
- advertising
- food
- food preferences
- television