Relationship between corporate and individual environmental responsibility

Rajiv K. Kashyap, Easwar S. Iyer, Bobby Subhabrata Banerjee

    Research output: Chapter in Book / Conference PaperChapter

    2 Citations (Scopus)

    Abstract

    In the study, the authors extend previous research on corporate environmentalism by developing a framework that relates corporate environmental responsibility to individual environmental responsibility. We introduce the concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them. Our results highlight the importance of corporate environmental orientation and individual environmental values as the building blocks of environmental responsibility.
    Original languageEnglish
    Title of host publicationConsumer Behavior
    EditorsFelix Saito
    Place of PublicationU.S.
    PublisherNova
    Pages1-26
    Number of pages26
    ISBN (Electronic)9781617287725
    ISBN (Print)9781606923948
    Publication statusPublished - 2009

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