Relationship between corporate and individual environmental responsibility

Rajiv K. Kashyap, Easwar S. Iyer, Bobby Subhabrata Banerjee

Research output: Chapter in Book / Conference PaperChapter

2 Citations (Scopus)

Abstract

In the study, the authors extend previous research on corporate environmentalism by developing a framework that relates corporate environmental responsibility to individual environmental responsibility. We introduce the concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them. Our results highlight the importance of corporate environmental orientation and individual environmental values as the building blocks of environmental responsibility.
Original languageEnglish
Title of host publicationConsumer Behavior
EditorsFelix Saito
Place of PublicationU.S.
PublisherNova
Pages1-26
Number of pages26
ISBN (Electronic)9781617287725
ISBN (Print)9781606923948
Publication statusPublished - 2009

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