Abstract
Today the algorithmic moves off the whiteboard and into the world, producing subjectivities, articulating relationships, and shaping behaviours. Yet to obtain its objectives, the algorithmic must draw upon bodies, flows, and materials — matter which is contentious and agents which have their own intentionalities. Efficacy cannot simply be assumed, but must be incessantly negotiated via a set of procedures. What are the operations needed to incorporate subjects and spaces into regimes of algorithmic coordination? By examining the ride-sharing platform Uber as a case-study, three operations are identified as critical: encapsulation, enlistment and enchantment. When these operations are incomplete, algorithmic traction on a subject slips away, producing an array of undesired and unanticipated effects.
Original language | English |
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Number of pages | 15 |
Journal | A Peer-Reviewed Journal About |
Volume | 7 |
Issue number | 1 |
Publication status | Published - 2018 |
Open Access - Access Right Statement
Released under the CC license: ‘Attribution-NonCommercial-ShareAlike’.Keywords
- Uber (firm)
- human behavior
- algorithms