Research Into Contemporary Issues in Marketing: Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing: a Research Volume

Alan Buttery

Research output: Book/Research ReportAuthored Book

Original languageEnglish
Place of PublicationPenrith South, N.S.W
PublisherSchool of Marketing and International Business, University of Western Sydney
Number of pages360
ISBN (Print)646426249
Publication statusPublished - 2003

Keywords

  • Asia
  • Australia
  • marketing
  • marketing research

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