Retailer e-business adoption : a decision-making framework

Geoffrey Lee, Ernest Jordan

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    ![CDATA[This paper synthesises the abundance of e-retailing literature to develop a Retailer Internet Adoption Framework that informs retail managers in their decision in the appropriate level of e-business adoption. Using a multiple case study of horticultural ‘greenlife’ retailers, the explanatory power of the proposed framework was examined. Findings suggest that the framework may be an appropriate method to assess specific retail industry sectors to identify key drivers in e-retailing adoption. Future research directions are identified.]]
    Original languageEnglish
    Title of host publicationANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance
    PublisherQueensland University of Technology
    Number of pages1
    ISBN (Print)1741071593
    Publication statusPublished - 2006
    EventAustralian and New Zealand Marketing Academy Conference -
    Duration: 1 Dec 2013 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Period1/12/13 → …

    Keywords

    • electronic commerce
    • business enterprises
    • technological innovations
    • decision making
    • retail trade

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