Revisiting firms' engagement and decision making of the BOP

Tendai Chikweche; Richard Fletcher; John Stanton

Revisiting firms' engagement and decision making of the BOP

Tendai Chikweche
, Richard Fletcher
, John Stanton

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Original language	English
Title of host publication	Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia
Publisher	Edith Cowan University
Pages	28-30
Number of pages	3
ISBN (Print)	9780646563305
Publication status	Published - 2011
Event	Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → …

Conference

Conference	Australian & New Zealand Marketing Academy. Conference
Period	3/12/12 → …

Cite this

Chikweche, Tendai ; Fletcher, Richard ; Stanton, John. / Revisiting firms' engagement and decision making of the BOP. Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, 2011. pp. 28-30

@inproceedings{94f3485fb8914c5291020253b5f6f7ba,

title = "Revisiting firms' engagement and decision making of the BOP",

author = "Tendai Chikweche and Richard Fletcher and John Stanton",

year = "2011",

language = "English",

isbn = "9780646563305",

pages = "28--30",

booktitle = "Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian \& New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia",

publisher = "Edith Cowan University",

note = "Australian \& New Zealand Marketing Academy. Conference ; Conference date: 03-12-2012",

}

Chikweche, T, Fletcher, R & Stanton, J 2011, Revisiting firms' engagement and decision making of the BOP. in Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, pp. 28-30, Australian & New Zealand Marketing Academy. Conference, 3/12/12.

Revisiting firms' engagement and decision making of the BOP. / Chikweche, Tendai; Fletcher, Richard; Stanton, John.
Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, 2011. p. 28-30.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Revisiting firms' engagement and decision making of the BOP

AU - Chikweche, Tendai

AU - Fletcher, Richard

AU - Stanton, John

PY - 2011

Y1 - 2011

UR - http://handle.uws.edu.au:8081/1959.7/545727

M3 - Conference Paper

SN - 9780646563305

SP - 28

EP - 30

BT - Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia

PB - Edith Cowan University

T2 - Australian & New Zealand Marketing Academy. Conference

Y2 - 3 December 2012

ER -

Revisiting firms' engagement and decision making of the BOP

Conference

Other files and links

Cite this