Safe and Well Online: Learnings From Four Social Marketing Campaigns For Youth Wellbeing

Barbara Spears, Carmel Taddeo, Philippa Collin, Teresa Swist, Mark Razzell, Valentina Borbone, Judy Drennan

Research output: Book/Research ReportResearch report

Abstract

Safe and Well Online – within Research Program 1: Safe and Supportive – developed and tested a program of four online, youth-centred social campaigns to promote young people’s safety and wellbeing.
Original languageEnglish
Place of PublicationAbbotsford, Vic.
PublisherYoung and Well Cooperative Research Centre
Commissioning bodyYoung & Well
Number of pages21
Publication statusPublished - 2016

Keywords

  • Australia
  • health
  • social marketing
  • social media
  • well-being
  • youth

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